{"title":"hair proud hair masks","description":"","products":[{"product_id":"clean-strong","title":"clean \u0026 strong - pre-cleanse hair mask","description":"\u003cp data-mce-fragment=\"1\"\u003eA haircare wonder hero, this pre-cleanse mask is the first step towards stronger, more hydrated, and healthier hair and scalp. Once applied, hair is gently yet effectively cleansed of unwanted product build-up whilst targeting individual hair strands to deliver and lock in next-level moisture, nutrients, and protection from daily stressors whilst boosting shine from the inside out. It's the perfect first step to protect and prime the hair surface for the next steps in your haircare routine.\u003c\/p\u003e","brand":"Hair Proud","offers":[{"title":"Default Title","offer_id":40859856994397,"sku":"HP003","price":14.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/products\/PRE-CLEANSE-MASK-IMAGE-1.jpg?v=1676472048"},{"product_id":"shine-sauce-10-minute-shine-hair-mask","title":"shine sauce - 10 minute shine hair mask","description":"\u003cdiv data-mce-fragment=\"1\" class=\"ewa-rteLine\"\u003eA 10-minute hair mask to create next level shine - conditions, restores \u0026amp; amplifies shine. Contains a hydrating ceramide and a rice derived protein to help improve the long term health of hair. As well as Macadamia oil to help detangle and smooth hair. Hair is enveloped with a lightweight, high shine gloss finish. Leaves hair softer, detangled, shiny \u0026amp; healthier looking.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eCeramide \u0026amp; rice protein \u003c\/strong\u003e-\u003cspan fontscheme=\"2\"\u003e help to keep hair looking healthy\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cstrong fontscheme=\"2\"\u003eMacadamia Oil \u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e- detangles \u0026amp; smooths\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong fontscheme=\"2\"\u003eShine enhancers \u003c\/strong\u003e-\u003cspan fontscheme=\"2\"\u003e boost shine \u003c\/span\u003e","brand":"Hair Proud","offers":[{"title":"Default Title","offer_id":41475798564957,"sku":"HP011","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/files\/1-Hair-Proud-Shine-Sauce-PDP1000x.jpg?v=1707906178"}],"url":"https:\/\/www.iamproud.com\/collections\/hair-mask.oembed","provider":"Iamproud","version":"1.0","type":"link"}