{"title":"new in","description":"","products":[{"product_id":"secure-the-barrier-skin-barrier-support-cream","title":"secure the barrier - skin barrier support cream","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"ewa-rteLine\"\u003eSecure The Barrier Skin Barrier Support Cream is a super hydrating, creamy daily moisturiser that's packed with skin barrier supporting and restoring actives to protect and maintain your skin's moisture barrier. Ceramide, Squalane and Niacinamide work together alongside super-antioxidants and our Urban Skinshield Protection active to help lock in moisture, protect and support the skins natural moisture barrier and defend against environmental pollutants. Non-comedogenic and fragrance free, this intensely hydrating daily moisturiser leaves skin feeling restored, replenished and with a healthy, dewy glow.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eUrban Shield Protection \u003c\/strong\u003e\u003cspan\u003eactively forms an invisible shield to help defend against environmental pollutants\u003c\/span\u003e \u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eCeramide \u003c\/strong\u003e\u003cspan\u003esupports the skins natural moisture barrier, helping to replenish, balance and maintain hydration\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSqualane \u003c\/strong\u003e\u003cspan\u003ehydrates and helps to support the skin's natural moisture barrier \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNiacinamide \u003c\/strong\u003e\u003cspan\u003ehelps boost the skin barrier by locking in moisture + works to balance skins appearance\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch6 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" mce-data-marked=\"1\"\u003e\u003c\/span\u003e\u003c\/h6\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":41094838943837,"sku":"SP076","price":19.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/files\/1-SkinProud-DS-Cream-Hero_1000x_2f1b6578-3ebe-4e3f-b038-36ed0a4b4fe1.jpg?v=1691146277"},{"product_id":"secure-the-barrier-skin-barrier-booster-serum","title":"secure the barrier - skin barrier booster serum","description":"\u003cdiv class=\"ewa-rteLine\"\u003eMeet Secure The Barrier Skin Barrier Booster Serum - the ultimate daily serum to boost, protect and enhance your skin's natural moisture barrier. This powerful, lightweight serum intensely replenishes whilst providing protection, relief and hydration for a healthy skin barrier. Formulated with a powerhouse skin support squad of protecting \u0026amp; restoring ceramide, niacinamide, squalane and vitamins C \u0026amp; E, this skin barrier booster serum helps boost the defence and protection of the skins natural moisture barrier by locking in hydration to keep skin looking it's healthiest. Non-comedogenic and fragrance free, this lightweight, intensely hydrating serum is the ultimate skin saviour.\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eCeramide\u003c\/strong\u003e\u003cspan\u003e supports the skins natural moisture barrier, helping to replenish, balance and maintain hydration\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSqualane \u003c\/strong\u003e\u003cspan\u003ehydrates and helps support the skin's natural moisture barrier protection.\u003cbr\u003e\u003cbr\u003e \u003c\/span\u003e \u003cstrong\u003eNiacinamide\u003c\/strong\u003e\u003cspan\u003e helps boost the skin barrier by locking in moisture + works to balance skins appearance\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKakadu Plum \u003c\/strong\u003e\u003cspan\u003erenowned for being a super concentrated source of \u003c\/span\u003e\u003cstrong\u003eVitamin C\u003c\/strong\u003e\u003cspan\u003e that helps to combat free radical damage\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eVitamin E \u003c\/strong\u003e\u003cspan\u003eprovides antioxidant protection\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003ch6 data-mce-fragment=\"1\"\u003e\u003c\/h6\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":41094858408029,"sku":"SP075","price":17.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/files\/1-SkinProud-DS-Serum-Hero_1000x_b7a9bcaa-199f-497e-8ce6-a7bd0335ca65.jpg?v=1691146426"},{"product_id":"secure-the-barrier-barrier-boosting-eye-cream","title":"secure the barrier - barrier boosting eye cream","description":"\u003cp\u003e\u003cspan\u003eSay hello to happy and hydrated eyes! Secure The Barrier Barrier Boosting Eye Cream has been developed to specifically target the sensitive, thin skin around your eyes. Ceramide, Squalane and Caffeine work together as your eye cream dream team to replenish and support the skin moisture barrier; giving a re-energizing \u0026amp; reviving boost.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCeramides\u003c\/strong\u003e support the skins natural moisture barrier, helping to balance and maintain hydration\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSqualane \u003c\/strong\u003e hydrates and helps to support the skin's natural moisture barrier\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCaffeine\u003c\/strong\u003e helps to renew, tighten and re-energize under eyes\u003c\/p\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":41437583245405,"sku":"SP074","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/files\/1-SkinProud-STB-eye-cream-First-image_1000x_92a1df21-89fc-411c-8ca5-ccaef5e7d691.jpg?v=1704879577"},{"product_id":"shine-sauce-10-minute-shine-hair-mask","title":"shine sauce - 10 minute shine hair mask","description":"\u003cdiv data-mce-fragment=\"1\" class=\"ewa-rteLine\"\u003eA 10-minute hair mask to create next level shine - conditions, restores \u0026amp; amplifies shine. Contains a hydrating ceramide and a rice derived protein to help improve the long term health of hair. As well as Macadamia oil to help detangle and smooth hair. Hair is enveloped with a lightweight, high shine gloss finish. Leaves hair softer, detangled, shiny \u0026amp; healthier looking.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eCeramide \u0026amp; rice protein \u003c\/strong\u003e-\u003cspan fontscheme=\"2\"\u003e help to keep hair looking healthy\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cstrong fontscheme=\"2\"\u003eMacadamia Oil \u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e- detangles \u0026amp; smooths\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong fontscheme=\"2\"\u003eShine enhancers \u003c\/strong\u003e-\u003cspan fontscheme=\"2\"\u003e boost shine \u003c\/span\u003e","brand":"Hair Proud","offers":[{"title":"Default Title","offer_id":41475798564957,"sku":"HP011","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/files\/1-Hair-Proud-Shine-Sauce-PDP1000x.jpg?v=1707906178"},{"product_id":"locks-of-love-scalp-hair-rescue-oil","title":"locks of love - scalp \u0026 hair rescue oil","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eA weightless repairing \u0026amp; conditioning scalp and hair oil to help support long term scalp health, helping hair to grow to it’s optimum length. Helps to strengthen \u0026amp; protect hair strands to reduce hair breakages. Hair feels smooth and shiny. Contains a blend of nourishing essential oils, rich in antioxidants, including Rosemary and Argan oils to replenish lost oils in damaged hair. Squalene hydrates whilst our scalp repairing active helps to restore scalp health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eScalp barrier boosting actives\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e contains a blend of essential fatty acids which nourish the scalp helping to boost and restore the scalps moisture retaining ability.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong fontscheme=\"2\"\u003eA blend of nourishing oils including Rosemary\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e and \u003c\/span\u003e\u003cstrong fontscheme=\"2\"\u003eArgan Oils\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e help to replenish the lost oils of damaged hair. Packed with essential fatty acids. \u003c\/span\u003e \u003cbr\u003e\u003cbr\u003e\u003cspan fontscheme=\"2\"\u003e\u003cspan class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSqualane\u003c\/strong\u003e \u003c\/span\u003ethis exceptional hydrator protects, helps to reduce loss of hydration and promotes more healthy looking and feeling hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair Proud","offers":[{"title":"Default Title","offer_id":41575343554653,"sku":"HP009","price":13.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/files\/1-Hair-Proud-Locks-Of-Love-PDP1000x.jpg?v=1707906108"},{"product_id":"hot-seat-bum-sculpting-cream","title":"the hot seat - sculpting booty cream","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTurn up the heat and feel the burn with this revolutionary daily treatment!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFirming \u0026amp; Sculpting Power\u003c\/strong\u003e: Say hello to a plumped-looking booty! The Hot Seat is packed with Elestan™, a clinically proven, potent active that delivers a smoothing and firming effect for plumper looking skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eEnergizing Caffeine Boost\u003c\/strong\u003e: Need a pick-me-up? We've got your back(side)! Infused with efficacious active caffeine, our formula not only helps invigorate and refresh your skin's youthful bounce, but also encourages a healthy looking glow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMassage-Activated Heat\u003c\/strong\u003e: Get ready for a sensorial experience like no other! The lightweight cream heats upon application, melting into your skin to deliver maximum benefits while you massage it in using the noduled applicator. Booty on fire, confidence higher!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMood-Boosting Fragrance\u003c\/strong\u003e: Because self-care should be an experience for all the senses. The Hot Seat features a Black Pepper \u0026amp; Rhubarb scent, designed to boost your mood and leave you feeling\u003ci data-mce-fragment=\"1\"\u003e uplifted.\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Body Proud","offers":[{"title":"Default Title","offer_id":41677835436125,"sku":"BP009","price":17.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/1108\/7197\/files\/Hot_seat_pdp_1.jpg?v=1713954730"}],"url":"https:\/\/www.iamproud.com\/collections\/new-in.oembed","provider":"Iamproud","version":"1.0","type":"link"}